The best brands (Apple, Starbucks, IBM, Mercedes, Nike) know that it's crucial to use all of our five senses (sight, hearing, touch, smell, and taste) to build a brand. The sensory experience is what gets you to buy their products over and over and over.
A multi-sensory brand experience generates certain beliefs, feelings, thoughts, and opinions in our minds. All great marketers know this is the easiest way to touch the soul of a customer.
So What Does That Have To Do With Living The Life You Love?
Sensory processing dominates our brain functioning. Everything we experience is the result of a sensory stimuli. Activating our five senses pulls us into the experience.
